Customer Insights Analyst

Company: Mom's Meals, a PurFoods Company
Location: Ankeny
Posted on: October 2, 2024

Job Description:

Customer Insights Analyst
We're seeking a highly analytical and detail-oriented professional to gather, analyze, and interpret customer data to drive strategic decision-making.

About the Role
The ideal candidate will be responsible for understanding customer behaviors, preferences, and trends to support operational strategies, product development, and business growth.

Key Responsibilities

• 
  
• Data Collection & Analysis: Gather, process, and analyze large datasets from various sources to understand customer behavior and market trends
  
• Reporting & Visualization: Develop dashboards, reports, and visual presentations to communicate customer insights effectively to stakeholders
  
• Customer Segmentation: Identify and analyze customer segments, providing detailed profiles that inform targeted customer experience and product strategies
  
• Trend Identification: Monitor customer trends, feedback, and preferences, and deliver insights that drive operational capabilities, customer experience development, and overall business strategy
  
• Stakeholder Collaboration: Work closely with operations, sales, product, and other teams to align customer insights with business goals and initiatives
  
• Research & Surveys: Design and execute customer surveys, interviews, and focus groups to gather qualitative and quantitative data on customer satisfaction, loyalty, and product usability
  
• Forecasting & Prediction: Use predictive analytics and modeling techniques to anticipate customer behaviors and market opportunities
  
  
  Requirements
  
  • 
    
  • Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field
    
  • 2+ years' experience in customer insights, data analysis, or a similar role
    
  • Proven experience working with large datasets and data visualization tools
    
  • Proficiency in data analytics tools such as SQL, Excel, and statistical software
    
  • Experience with CRM systems and survey platforms
    
  • Strong quantitative and qualitative analytical skills, with the ability to interpret data and translate it into actionable business recommendations
    
  • Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely
    
  • Strong problem-solving abilities and attention to detail
    
  • Ability to work collaboratively in cross-functional teams while managing multiple projects simultaneously
    
    
    Preferred Skills
    
    • 
      
    • Experience leveraging generative AI tools
      
    • Familiarity with marketing analytics tools
      
    • Experience in customer journey mapping, UX research, or consumer psychology
      
    • Knowledge of machine learning techniques for customer data analysis
      
    • Experience in a fast-paced, agile environment
      
      
      Physical Requirements
      
      • 
        
      • Repetitive motions that include the wrists, hands, and/or fingers
        
      • Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
        
      • Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus
        

Keywords: Mom's Meals, a PurFoods Company, Des Moines , Customer Insights Analyst, Professions , Ankeny, Iowa