CUSTOMER INSIGHTS ANALYST

Company: Mom's Meals, a PurFoods Company
Location: Ankeny
Posted on: September 30, 2024

Job Description:

Job DescriptionPosition SummaryWe are seeking a highly analytical and detail-orientedCustomerInsightsAnalystto join our team. The ideal candidate will be responsible for gathering, analyzing, and interpretingcustomerdata to generate actionableinsightsthat drive strategic decision-making. This role will focus on understandingcustomerbehaviors, preferences, and trends to support operational strategies, product development, and business growth.Position Responsibilities may include, but not limited to

• Data Collection & Analysis: Gather, process, and analyze large datasets from various sources (CRM, surveys, website analytics, social media, etc.) to understandcustomerbehavior and market trends
• Reporting & Visualization: Develop dashboards, reports, and visual presentations to communicatecustomerinsightseffectively to stakeholders across the organization
• CustomerSegmentation: Identify and analyzecustomersegments, providing detailed profiles that inform targetedcustomerexperience and product strategies
• Trend Identification: Monitorcustomertrends, feedback, and preferences, and deliverinsightsthat drive operational capabilities,customerexperience development, and overall business strategy
• Stakeholder Collaboration: Work closely with operations, sales, product, and other teams to aligncustomerinsightswith business goals and initiatives
• Research & Surveys: Design and executecustomersurveys, interviews, and focus groups to gather qualitative and quantitative data oncustomersatisfaction, loyalty, and product usability
• Forecasting & Prediction: Use predictive analytics and modeling techniques to anticipatecustomerbehaviors and market opportunitiesRequired Skills and Experience
  • Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field
  • 2+ years' experience incustomerinsights, data analysis, or a similar role
  • Proven experience working with large datasets and data visualization tools (Power BI, Access, etc.)
  • Proficiency in data analytics tools such as SQL, Excel, and statistical software (e.g., R, Python)
  • Experience with CRM systems and survey platforms
  • Strong quantitative and qualitative analytical skills, with the ability to interpret data and translate it into actionable business recommendations
  • Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely
  • Strong problem-solving abilities and attention to detail
  • Ability to work collaboratively in cross-functional teams while managing multiple projects simultaneouslyPreferred Skills and Experience
    • Experience leveraging generative AI tools (Chat GPT, Azure AI, etc.)
    • Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics)
    • Experience incustomerjourney mapping, UX research, or consumer psychology
    • Knowledge of machine learning techniques forcustomerdata analysis
    • Experience in a fast-paced, agile environmentPhysical Requirements
      • Repetitive motions that include the wrists, hands and/or fingers
      • Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
      • Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus

Keywords: Mom's Meals, a PurFoods Company, Des Moines , CUSTOMER INSIGHTS ANALYST, Professions , Ankeny, Iowa