Digital Marketing Strategist
Company: VirtualVocations
Location: Des Moines
Posted on: February 1, 2025
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Job Description:
A company is looking for a Digital Marketing Strategist to
develop and optimize paid media campaigns in higher education
marketing.
Key Responsibilities
Create, execute, and manage digital marketing strategies to drive
traffic and conversions
Test and improve performance of PPC, paid social, retargeting, and
display media campaigns
Analyze data to uncover trends and identify new opportunities for
growth and improved ROI
Required Qualifications
Bachelor's Degree in Marketing, Communication, Analytics, or a
related field, or equivalent work experience
1+ years of experience managing PPC/SEM campaigns
Experience with paid search, paid social, and display media
channels
Google Ads, Microsoft Ads, or similar certification
Proficiency in Microsoft Excel for trend analysis
Keywords: VirtualVocations, Des Moines , Digital Marketing Strategist, Advertising , Des Moines, Iowa
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